Advise / Create / Build

Helping FinTech & Startup Tech create and grow

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We are Affinity

Affinity Hub is a group of technology, payments, innovation and start-up specialists who enjoy working on fun and useful projects alongside clever, creative and ethically minded people. We support startups and fintechs with a range of services, from advisory through to product incubation, partnership, development, and funding. We work in a number of different ways and are always happy to explore innovative partnership arrangements. We understand that new businesses - and even new ventures within existing organisations - often don't have access to the resources they would like... that doesn't scare us! If we feel we can help you, and you feel you can benefit from what we have to offer, then we will find a way to work together.


We no longer think of chairs as technology; we just think of them as chairs. But there was a time when we hadn't worked out how many legs chairs should have, how tall they should be, and they would often 'crash' when we tried to use them.

Douglas Adams

Technology has the shelf life of a banana.

Scott McNealy

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

Steve Jobs

Why Affinity

Know, Believe, Do
Why choose Us?

AdviseBecause we share ideas.

Having built and grown a number of technology start-up and FinTech businesses, the Affinity Hub team is ideally placed to help you on your journey. ​ We can advise on the fun and pitfalls, how to get started, how to scale, how to raise and maintain capital, how to innovate and create scalable technology and asset value, and a host of other areas. ​ We can deliver this in a number of different ways, from an informal short term engagement (a coffee and a chat) through to full strategy and planning, including providing Non-Exec directors on your Board. ​ Speak to us to see how we can help.

Why choose Us?

CreateBecause we believe in it.

You start off with a great idea, but bringing new products to life can be hard. You may need to raise seed finance; you probably need to create a Minimum Viable Product or Proof of Concept. This all takes time, money, experience, and there are hurdles all along the way. We know, we’ve been there. That’s why we’ve created the Product Incubation Centre. Using our expertise, contacts and resources, Affinity Hub can take away some of the pain. We are highly experienced in creating MVP and PoCs. We are able to assist with fund raising and bootstrapping. We love to work with good people over the long term, so we’re open to flexible terms; profit share, equity payment, revenue-based lending, and many other partnership options. Why not give us a call and we can begin to make your life that little bit simpler, and take you one step closer to bringing your product to life.

Why choose Us?

BuildBecause we do.

For over 20 years, the Affinity Hub team has been leading the way through software innovation. We are proud to have built a range of industry firsts, including online micropayments, digital PIN delivery, the first European contactless mobile phone payments, multi-factor payment cards, and many more. We are excited to hear your product ideas, and would love to see how we can help you realise them. We are leading technologists, and have access to a wide range of development tools, resources and skills. Why not speak to us about our software development capabilities.

Need Assistance? Get In Contact

Affinity Community

The Affinity Hub is a community of partners, associates and collaborators. ​ We have a core team of full time members as well as a broad network of associates, friends and colleagues who we bring together to meet the ever-changing needs of our partners. Here are some of our key contributors.
John Doe


Entrepreneur, director and technologist, David has founded and run several innovative digital and payment businesses, and has been a driving force within the FinTech industry. With a passion for new products and ideas, a strong track record for success, and a well established presence and network, David oversees the activities of the Affinity Hub community. He sits on several company boards, and advises a wide range of start-ups and growing businesses, as well as continuing to be an industry thought-leader. David enjoys working with creative, intelligent and ethical people on fun and game-changing projects.
Tony Poole


A technologist and entrepreneur with over 20 years experience in financial and payment technologies. Tony founded and developed of a number of start-ups, including one of the first entrants into the micropayments market and innovative SAAS solutions for the public sector. A specialist in platform architecture and system design Tony has been responsible for the full application lifecycle and service delivery of big data global payments & banking solutions and also cutting-edge proof of concepts for world-class & international organisations including Visa, MasterCard, Travelex, Nectar and Tesco.
Josh Clark


Woody has worked as a senior executive in Banking, Retail, Insurance, Fund Management and Travel sectors, and is a world leading expert in Loyalty. Having run IT for AIMIA in the UK, Europe and EMEA regions, Woody has since set up and ran the Global Innovations Lab for AIMIA and Nectar, a unit which has built 22 working prototypes exploiting a wide array of emerging technologies and legislative changes to create new and exciting consumer propositions. With a diverse technical background which drives a love of change and sound leadership and interpersonal skills, Woody has led large multi-geography development projects and multi-company change programmes.
Mary Jane


Duncan is the founder of Stage3, a growth agency focused on product strategy & innovation and digital marketing, specialising in Cards, Payments and FinTech. He headed up the Asia Pacific region for Global Fintech, Tuxedo Money Solutions; as well as being Director, Prepaid Products at Visa Inc. and has over 15 years experience in the Financial Services sector across strategy, product, and sales. ​ Duncan likes to think a little differently than most, and is definitely not content with BAU or convention. It's harder swimming up stream, but it's worth it!
Mary Jane


Ian has over 20 years in the Payments sector and a firm grounding in technological and operational disciplines, delivering and protecting revenue in dynamic high-pressure environments. ​ Ian has held senior roles in a number of large FinTech organisations and has run his own consultancy business for the last 5 years. Adept at converting a wealth of experience into direct business benefits for Payments organisations through consulting and strategic delivery.
Mary Jane


Matt brings over 30 years of innovative contribution to the global payments industry into our team. Formerly Global Head of Strategy and Product Development for American Express and backed by over 20 years of providing consulting expertise to banks, processors, vendors and multi-national retailing enterprises, Matt’s team has been responsible for launching several start-ups and delivering multiple award-winning products and services to the fintech industry. His team doesn’t do Gloss. Just the unvarnished truth, with a perfect finish.
Mary Jane


Simon had worked in the Global Payments and Foreign Exchange industry for over 20 years, playing a part in establishing the commercial foreign exchange broker model as a credible alternative to the banking sector. With a CV that spans small independent Brokers to large multi-national corporations, Simon’s experience with the deliverable FX and payments sector is unparalleled. Having founded his own FINTECH start-up and with an up-to-date understanding of the global payments and Foreign Exchange landscape, Simon is perfectly placed to assist any organisation wishing to implement FX as an integral part of there commercial proposition.

Join the Team

We are always looking for smart, experienced people to join our community. ​ If you're interested in working with us, please get in touch.

We are happy to consider short-term, project-based, part-time, social-time, associate, partner, contract and permanent... if you've got the skills, we would like to work with you!

Contact Affinity